Mexico, Guatemala, and Honduras debut their IOMX communication for development campaigns in August

Date Publish: 
08/08/2019

In August 2019, Mexico, Guatemala, and Honduras will present their campaigns “Migrar informados” (“Migrating informed”), “Ponele plan a tu vida” (“Plan your life”), and “Echale ganas” (“Go for it”) which have been created through participatory communication for development processes.  These campaigns were developed based on the results of over 1,500 interviews, coordination spaces with over 70 local partners, and participatory validation by the target audience. 

“These are not only communication campaigns, they are the result of a valuable participative, community, and capacity-building process. The focus has always been on understanding the knowledge, attitudes, and practices of the target audience in order to promote real social change, through a set of creative, digital tools that are also community-focused and personalized,” stated Tatiana Chacón Salazar, Communication for Development Specialist for IOM. 

In Mexico, the results showed that 97% of migrants in transit would make a great effort to obtain the documents to regularize their residence in the country, but 59% do not know which documents they need. Additionally, 49% of people mentioned not knowing where to look for information about migrating regularly. 

In response to these needs, the campaign “Migrar Informados” in Mexico aims to raise awareness among Central American migrants in transit about means of migration regularization in Mexico and its benefits. The campaign will debut with a series of videos called “Las verdades de un impostor” (“Signs of an impostor”) with participation from actor Guillermo Esquivias. 

In Guatemala, the initial research showed that a large proportion of people would make an effort to obtain documents to migrate regularly, and that over 60% would visit an information center.  Additionally, although the majority was not aware of opportunities for development, education, employment, and entrepreneurship in their communities, over 59% of people would be willing to get involved in these opportunities as an alternative to irregular migration.  

The goal of the campaigns “Ponele plan a tu vida” in Honduras and “Echale ganas” in Guatemala is for young people to reflect on their life plans, and consider alternatives to irregular migration, such as regular migration and local development opportunities.  

 As part of “Ponele plan a tu vida,” a videoclip called “Derribando muros” (“Breaking down walls”) will be released, featuring a rap based on true stories of young people from Cofradía, San Pedro Sula. The videoclip will include the participation of the young singers Mayki Graff and Zetha Urban.   

For its part, in Guatemala, “Echale ganas” will present various videos. The main feature will be “Mi Camino” (“My Journey”), which shows short stories about young people who are overcoming obstacles to build their futures. All participants in the videos are young people who are already part of the local opportunities that are being highlighted in the campaign.  

These campaigns are being supported at the local level by a network of information points, which are different organizations and institutions trained by IOM and government counterparts. They will be able to provide personalized information about regular migration and/or local development opportunities.  

Information about these campaigns is available at https://migrantinfo.iom.int/es [Spanish only], and on Facebook, Instagram, and Twitter as @enlacolmena.  

For more information, contact Tatiana Chacón, Communication for Development Specialist of the Regional Migration Program: Mesoamerica - The Caribbean: tchacon@iom.int 

Tags: 
c4d, iomx, comunicación, campañas, prevención, información, desarrollo

IOM and C&A Foundation strengthen prevention of trafficking in persons in Mexico

Date Publish: 
02 / 12 / 2019

Mexico City - The International Organization for Migration (IOM) and the C&A Foundation, affiliated with the international clothing brand of the same name, will train members of industrial chambers, public officials and members of civil society from the state of Puebla.

This public-private alliance seeks to strengthen the mechanisms of intersectoral coordination and the capacities of the government, civil society and the private sector of the state of Puebla to prevent, detect and assist victims of human trafficking, forced labour and child labour. The project will seek to achieve this objective through theoretical-practical workshops and working groups.

According to the State Ministry of Welfare, Puebla is lagging behind other states in terms of social development, with 59.5% of its population in poverty. This, coupled with the poor regulation and supervision by labour authorities and the normalization of precarious labour conditions, allows for the proliferation of trafficking in persons for the purpose of labour exploitation, forced labour and child labour.

“Given the problem of trafficking in persons in Mexico, IOM faces this challenge by promoting the link between the public and private sectors to generate coordination mechanisms aimed at establishing actions for the benefit of providing social integration and assistance to victims of trafficking,” said Christopher Gascon, Head of Mission of IOM Mexico.

For his part, Stephen Birtwistle, Manager of the Labour Rights Program at Fundación C&A, said that “Mexico is going through a historic moment of renewing its rights. However, there are still many challenges. It is imperative to equip all key actors with the necessary skills to identify, eradicate and prevent forced labour in the apparel industry in Mexico. It is essential to add the voices of the public, private and civil society sectors, and we believe that this will mean the success of this initiative to combat labour exploitation in the industry”.

The C&A Foundation is present in eight countries collaborating on projects with more than 300 non-governmental organizations on five programs.

For more information contact Vanessa Foronda, IOM Mexico, email: vforonda@iom.int, Tel: +55 5536 3922 Ext. 107, or the Communication & Media team of IOM Mexico, Email: iommexicocomunica@iom.int, Tel: +55 5536 3922 Ext. 119.