Mexico, Guatemala, and Honduras debut their IOMX communication for development campaigns in August

Date Publish: 
08/08/2019

In August 2019, Mexico, Guatemala, and Honduras will present their campaigns “Migrar informados” (“Migrating informed”), “Ponele plan a tu vida” (“Plan your life”), and “Echale ganas” (“Go for it”) which have been created through participatory communication for development processes.  These campaigns were developed based on the results of over 1,500 interviews, coordination spaces with over 70 local partners, and participatory validation by the target audience. 

“These are not only communication campaigns, they are the result of a valuable participative, community, and capacity-building process. The focus has always been on understanding the knowledge, attitudes, and practices of the target audience in order to promote real social change, through a set of creative, digital tools that are also community-focused and personalized,” stated Tatiana Chacón Salazar, Communication for Development Specialist for IOM. 

In Mexico, the results showed that 97% of migrants in transit would make a great effort to obtain the documents to regularize their residence in the country, but 59% do not know which documents they need. Additionally, 49% of people mentioned not knowing where to look for information about migrating regularly. 

In response to these needs, the campaign “Migrar Informados” in Mexico aims to raise awareness among Central American migrants in transit about means of migration regularization in Mexico and its benefits. The campaign will debut with a series of videos called “Las verdades de un impostor” (“Signs of an impostor”) with participation from actor Guillermo Esquivias. 

In Guatemala, the initial research showed that a large proportion of people would make an effort to obtain documents to migrate regularly, and that over 60% would visit an information center.  Additionally, although the majority was not aware of opportunities for development, education, employment, and entrepreneurship in their communities, over 59% of people would be willing to get involved in these opportunities as an alternative to irregular migration.  

The goal of the campaigns “Ponele plan a tu vida” in Honduras and “Echale ganas” in Guatemala is for young people to reflect on their life plans, and consider alternatives to irregular migration, such as regular migration and local development opportunities.  

 As part of “Ponele plan a tu vida,” a videoclip called “Derribando muros” (“Breaking down walls”) will be released, featuring a rap based on true stories of young people from Cofradía, San Pedro Sula. The videoclip will include the participation of the young singers Mayki Graff and Zetha Urban.   

For its part, in Guatemala, “Echale ganas” will present various videos. The main feature will be “Mi Camino” (“My Journey”), which shows short stories about young people who are overcoming obstacles to build their futures. All participants in the videos are young people who are already part of the local opportunities that are being highlighted in the campaign.  

These campaigns are being supported at the local level by a network of information points, which are different organizations and institutions trained by IOM and government counterparts. They will be able to provide personalized information about regular migration and/or local development opportunities.  

Information about these campaigns is available at https://migrantinfo.iom.int/es [Spanish only], and on Facebook, Instagram, and Twitter as @enlacolmena.  

For more information, contact Tatiana Chacón, Communication for Development Specialist of the Regional Migration Program: Mesoamerica - The Caribbean: tchacon@iom.int 

Tags: 
c4d, iomx, comunicación, campañas, prevención, información, desarrollo

IOM Launches Two Migration Data Platforms in Spanish

Date Publish: 
20 / 08 / 2019

Guatemala City – Today (20/08) in Guatemala City, the International Organization for Migration (IOM) presents two migration data platforms in Spanish. The first is the Regional Migration Information Platform (PRIMI, by its Spanish acronym), which will offer official migration data from the countries of Central America and the Caribbean. The second release is the Spanish version of the Global Migration Data Portal, managed from Germany by IOM’s Global Migration Data Analysis Centre (GMDAC).

PRIMI, a platform financed by the IOM Development Fund, will make data on migration generated by the governments of the region and disaggregated by sex, age and nationality available to decision makers and the general public. PRIMI will offer data through visual representations (infographics, interactive maps, dynamic graphs, tables) and interactive databases, which will allow the crossing of variables to facilitate their analysis.

For the management of the migratory information that will be available in PRIMI, a regional network of officials from national migration directorates was formed. This network will allow the sharing of records of international entrances and exits, residences, returns and other administrative data, which will strengthen coordination and information flows between governments.

“PRIMI aims to consolidate the information produced by IOM tools and other data provided by governments to facilitate the comprehension of migratory flows in the region, as well as the design of migration programmes and policies,” said Gabriela Rodríguez, project coordinator. “We also hope to carry out continuous work to strengthen the capacities of national migration offices in the region,” she said.

IOM also launches the Global Migration Data Portal in Guatemala today, which will be available in Spanish for the first time since its launch in 2017. The Portal aims to serve as a single point of access to complete and timely migration statistics and reliable information on global migration data.

The site is designed to help policy makers, national statistics officers, journalists and the general public interested in the field of migration navigate the increasingly complex landscape of international migration data, currently dispersed in different organizations and agencies.

“Migration is a cross-cutting phenomenon that concerns each and every one of the 17 Sustainable Development Goals (SDGs) and most of the 169 goals of the 2030 Agenda,” said Susanne Melde, Senior Analyst with GMDAC. “Since the SDGs are a country-led process, the responsibility to measure progress towards the SDG targets lies with the national governments. The Portal is a tool to strengthen the capacities in migratory data and information to fulfil this responsibility.”

The launch event of these two platforms takes place today at 6:30 pm at the Hotel Clarion Suites Guatemala.

You can access the Global Migration Data Portal in Spanish at www.migrationdataportal.org/es , and PRIMI at www.primi.iom.int

For more information please contact Gabriela Rodríguez at the IOM Regional Office for Central and North America and the Caribbean, Email: grodriguez@iom.int, or Susanne Melde at IOM’s Global Migration Data Analysis Centre, Email: smelde@iom.int