At the end of 2018, the Marketing and Media Department of the Immigration, Refugees, & Citizenship Canada (IRCC) launched the #ImmigrationMatters Campaign, to promote a positive and fact-based public perception of immigration. The campaign was based on the analysis of annual surveys (IRCC has conducted them for the past 25 years!) and focus groups carried out with members of the public across a variety of communities.
The pillars of fact-based communication, storytelling, non-traditional partnerships of the campaign had shown stories of immigrants whose initiatives make Canada a better place for everyone. Such is the case of Javier Bravo, originally from Mexico City, and his online platform where users can send gift certificates that can be used at Peterborough businesses; Igor Bjelac, a Serbian immigrant and his group of volunteers who gather unsold food for people in need in Vancouver (the city with the second largest immigrant population in the country); or Roshni Bahl, who grow up in India and understands how to look after seniors properly.
The campaign’s website contains lots of information regarding stories across Canada,theCanada’s immigration system, and track record. In this last section, the campaign details some facts on how Canada’s immigration system works for both nationals and foreigners. Here are some good inputs to consider when thinking about migrants’ contribution to the destination country:
- Immigrants contribute to the economy: The Canadian economy is partially calculated by the labour force and their payment of taxes. The more immigrants working, the stronger the labour force gets, especially when the national population is getting older, retiring, and not having as many children as before. The top occupations invited to immigrate under the “Express Entry program” are software engineers and designers, information systems analysts, computer programmers, financial auditors and accountants, as well as advertising, marketing and public relations professionals.
- Immigrants deliver and improve the health and social services: Many immigrants arriving in Canada are young and pay for the health system more than what they need its benefits. According to the Canadian Council for Refugees, the cost of healthcare for a refugee or refugee claimant, is the 10% of is usually invested in a Canadian. This lower use of the healthcare system is known as the “healthy immigrant” effect.
- Immigrants integrate fully into Canadian society: Did you know that about one-third of immigrants in Canada have volunteered, and two-thirds are part of social organizations? And the more involved they are with their new home, the more they want to give: According to Statistics Canada, “the immigrants and their descendants who are integrated into a local personal network and participate in community activities, such as religious practices, are more likely to have a higher number of acquaintances with neighbourhood residents, to trust their neighbours and to volunteer.”
The mixed of the immigration system and a sense of belonging results in nearly 85% of the immigrants become citizens after taking a test about Canada’s history and the responsibilities and privileges of citizenship: one of the highest naturalization rates in the world.
We invite you to look into more stories and facts by visiting their website, and to share your own experiences on social media about why #ImmigrantsMatters.