Tatiana Chacón Salazar

Tatiana Chacón Salazar

Tatiana Chacón Salazar is a Communication Specialist at IOM Costa Rica. In addition, she has worked as a communication consultant in different public and private organizations on issues of environment, gender and migration. She has a degree in Public Relations at the University of Costa Rica, and has studied Multimedia Communication at the Autonomous University of Baja California.

 

 

 

We all have things to say and we believe that what we have to say is the most important. Organizations tend to do the same: they have an agenda of things to report, they publish them and claim to have effectively communicated.

The world is full of communication campaigns, each competing for the attention of a particular audience and hoping to increase people's understanding and awareness of a topic. However, the creation of these campaigns usually follows institutional and one-dimensional communication lines that rarely incorporate real impact measurement mechanisms.

More than a popular sport in our societies, soccer is part of people’s identity construction. Regardless of the origin, social class or skin color, if there is anything that gives a sense of identity and belonging, it is this sport. It doesn’t matter if it is played with an original ball or a recycled bottle; everyone shouts goal with the same emotion!